Our commitment to the planet

In the last 25 years, more than 55 million hectares of forests – covering an area the size of France – have been cut down in Brazil. The regions targeted by our reforestation projects are located in the states of Piauí, Alagoas and Pernambuco. These regions practice extensive ranching and overgrazing has devastated the land. For 30 years, the Nordesta organisation has been combating the disappearance of tropical forests through reforestation and education operations.

Caudalie supports Nordesta in its efforts to plant 500,000 native trees by the end of 2021 in order to create real forest corridors which will enable the return of biodiversity. The project also includes plans to reintroduce endemic bees which are particularly well adapted to the pollination of local flora: Amazonian Meliponas. In addition to their essential action in the preservation of ecosystems, these bees produce an exquisite honey that local families can sell.

The preservation of community forests throughout rural Thailand is of prime importance. It involves restoring soils that have been devastated by years of intensive monoculture, in particular through agroforestry, the practice of planting trees within and around cultivated fields. Dhamma Rakhsa is a consortium of agro-ecological projects developed with small-scale farmers in the north and northeast of Thailand who are united in a series of cooperatives. The concept is to promote organic agriculture to help the farmers attain self-sufficiency and to enable their ecosystem to regain its resilience. The objectives are reforestation and the maintenance of community forests, as well as the development of innovative agroforestry models combining silviculture with rice production. The diversification of sources of revenue and the self-sufficiency (alimentary, financial and energetic) of small-scale farmers are essential.

Caudalie's support of Pur Projet has made it possible to plant 100,000 trees and shrubs since 2012. The young trees are grown in the Pur Farm tree nurseries and by the groups of small-scale farmers themselves.

This reforestation will amount to 280,000 trees by 2021.

From its snowy mountain peaks to its pine forests and rice paddies, the vast province of Yunnan offers one of the most diverse and lush landscapes in the world and is home to the De'ang, Jingpo and Lisu peoples. Since the 1980s, farmers here have converted nearly all their woodlands into rubber plantations – an area representing one-fifth of the Xishuangbanna and Puer regions – which has led to the deforestation of 60% of the Yunnan's primary forest. This has proved to be a true ecological catastrophe, resulting in the loss of natural habitats for endangered species such as wild elephants. Today only 290 wild elephants remain in the region.

The 268,000 hectares of Copalita-Zimatán-Huatulco drainage basins in the state of Oaxaca are home to 26 of the 34 types of vegetation in Mexico. This unique region, encompassing coral reefs, mangroves and dry forests, is essential to the preservation of local wildlife, which is exceedingly rich in terms of biodiversity.

In 2016, Caudalie began supporting the association Arbres et Paysages to plant diverse hedges and scrubs – comprising primarily of the grassland species – around the vineyards of small-scale wine-growers. The creation of these forest corridors has a number of objectives, including: the improvement of biodiversity and biological balance (integrated pest management, wildlife), the windbreaker effect (to protect housing, buildings, crops and herds of domestic animals), an anti-erosion role (on top of slopes and along ditches) and the protection of water quality. Between 2016 and 2017, there were 5,000 plants (trees and shrubs) replanted in the wine-growing area of Gironde.

Caudalie is joining forces with CORAL GUARDIAN through a programme that restores and protects coral reefs. In 2019, more than 3,000 corals will be transplanted, restored and protected in Indonesia (Hatamin site) thanks to this partnership.

Caudalie has chosen to support SURFRIDER FOUNDATION EUROPE in rolling out the Initiatives Océanes (Ocean Initiatives) programme. This environmental awareness-raising programme aims to improve citizens’ behaviour by bringing them face-to-face with the impact humans have on nature. It operates through aquatic waste-collection networks organised by volunteers on beaches, lakes, rivers and seabeds.

Agroforestry in coffee and cocoa farming and recovery of damaged spaces in the Peruvian Amazon