Caudalie has always shown its firm efforts to actively improve the environment. Our approach is built around two strong commitments: protecting and restoring forests with 1% for the Planet, and fighting plastic pollution through our 100% Ocean Plastic Collect initiative.
Our objective? To go further every day to minimise our environmental impact and promote uncompromising beauty.
1% for the Planet
Since 2012, we have donated 1% of our annual turnover to organisations working directly to preserve and restore forests and their biodiversity.
Parmi les
1st
global cosmetic contributors
We prioritize areas we consider at risk, where the need is most urgent, but we also support initiatives in France and in other countries where our employees and consumers live, in order to maintain a strong connection with our stakeholders.
+13
million trees planted years of collaboration countries supported
Why plant trees?
Trees are the planet’s green lung: they absorb CO₂ and convert it into oxygen. Healthy forests play a crucial role in mitigating climate change by acting as carbon sinks, absorbing a significant amount of CO₂ each year. But when they are destroyed, forests release the accumulated carbon, contributing to greenhouse gas emissions. Deforestation and forest degradation are responsible for 15 to 17% of global CO₂ emissions (1).
Moreover, forests are essential ecosystems for preserving the Earth, providing habitats for 80% of terrestrial biodiversity and livelihoods for nearly one billion people.
Restoring deteriorated areas
Restoration can be carried out through the planting of trees that have disappeared from the area, or through assisted natural regeneration, which helps restore forests without planting. This concerns countries with significant loss of global forest cover, deforestation fronts, major carbon sinks, and biodiversity hotspots, such as Brazil, Indonesia, Sub-Saharan Africa, Canada, Peru and the United States.
Preserving existing ecosystems
Planting trees is essential to restore forests, but it's not enough! It's crucial to adopt a long-term, holistic strategy for the preservation and restoration of forest landscapes — especially by protecting areas that remain intact.
Our actions around the world
In 2025, Caudalie supported 12 forest conservation and restoration organisations intervening in 11 different countries. Multiple actions in the field are taken: planting trees, collecting seeds and developing nurseries, preserving intact wild spaces, developing natural regeneration and agroforestry practices, collecting rainwater, environmental education and so much more.
List of organisations supported by Caudalie
• Nordesta • National Forest Foundation • Planète Urgence • Wilderness International • Fonds pour l’Arbre • Justdiggit • All4Trees • Aux Arbres Citoyens • Semeurs de Forêts • Montis Conservaçao de Natureza • Envol Vert • Arbres et Paysages
100% Ocean Plastic Collect
To go even further in reducing our plastic footprint, we launched the 100% Ocean Plastic Collect initiative in 2020, a program dedicated to combating plastic pollution in the oceans.
Our mission? To collect & recycle as much plastic as the amount we use every year.
Since
2020
3 880
tonnes of plastic waste collected and recycled
How does it work?
Plastic waste recovered from the oceans is collected by local workers, who resell it to local recyclers for a fair remuneration.
Once collected, plastics start undergoing a transformation process: Approximately 99% of plastic waste is recycled directly on site. They are processed into reusable granules to create new products in the local market in Thailand.
And the remaining 1%? They are non-recyclable plastics that are converted into energy.
The result? Zero waste, everything is reused! Every piece of waste collected has a new purpose.
Did you know?
The equivalent of 1 plastic collection lorry is dumped into the ocean per minute(2).
120 billion pieces of beauty product packaging are produced every year.
8 million tonnes of plastic ends up in our oceans every year.
Our carbon footprint
25 000 T
CO2eq(5)
Equivalent to
the annual CO₂ absorption by
1
million trees(6)
the CO₂ storage in about
42 ha
of temperate primary rainforest in British Columbia(7)
(1) Source: https://all4trees.org/dossiers/deforestation/consequences/changements-climatiques/ . (2) Source: https://www.unep.org/fr/pollution-plastique. (3) Source: https://www.pactcollective.org/. (4) Source: https://www.geolittoral.developpement-durable.gouv.fr/les-dechets-solides-en-mer-et-sur-le-littoral-a1430.html#H_En-mer. (5) According to the GHG Protocol methodology. (6) Based on an estimate defined by Ecotree, considering that one tree on average absorbs about 25 kg of CO₂ per year, depending on various specific factors. Sources: How much CO₂ does a tree absorb?. (7) Source: Wilderness International
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